tg: @alexandrdragin; email: [email protected]

My focus is to help business to create beautiful and functional product with maximum effectiveness. My 9+years of leadership experience enables me to build clear and fast cross-functional processes as well as communicate with other department for the sake of common product.

With competence in strategies, in-depth research and analysis I can set clear and achievable goals and improve team motivation. Naturally curious and agile, I am committed to implementing processes and workflows that are efficient and sustainable, consistently leading creative teams to the finish line with empathy and intention.

My expertise covers fields such as finance, ridesharing, e-commerce, government services, and the stock market industry. As an award-winning designer with a unique toolbox of skills, I can always help design teams create products that combine usability and desirability at the same time.

Works

dom.rf

Product Design Team Lead

jan 2022 — current

Dom.rf is a finance company based in Russia known for its innovative products in the real estate industry. As a team, we have created several products from scratch, including a real estate marketplace, loan ecosystem, and various types of products for electronic document flow between developers, banks, and the government.

Collaborating with businesses for common goals
Create user-focused product from concept to delivery
Creating, improving, and utilizing wireframes, prototypes, user flows, style guides, and design systems
Manage 9 designers' work and output quality control
An enormous number of user interviews, A/B testing, and prototype tests.

Figma with House marketplace, Personal products and Аpartment marketplace

Chulacov

Head of product design and analytic

aug 2021 — Nov 2021

Chulakov is a design studio that creates remarkable and effective products for forward-thinking banks and companies that came to value and share the importance of refined design aesthetic and engineered solutions.

My goal was to transform design studio thinking into product design approach and surpass in-house design teams.
Worked on a two big digital design projects in role art-director and design manager
Worked closely with project managers and developers to get things done on time
Set up a KPI system based on metrics to improve team motivation with financial rewards and revamped the hiring approach.
Supported the growth and personal development of almost 20 product designers and UX researchers.
To improve the level of product thinking in the design teams, I involved all designers in the process of creating new features from the very early stages, including usability testing and production. With clear business goals in mind, we were able to deliver the best products for our clients and increase our Net Promoter Score.

https://www.figma.com/file/d021YDcGCQiI0s2WQZJgel/Фонд-Тиньковых?node-id=29-130&t=fEvOLdsFysgTSamz-11 https://www.figma.com/file/NpQftsl24IXRsjTW8tbrFw/re%3AStore?node-id=1544-147826&t=WkqHonfg82jIa5Hr-11

Fasten / Везет

Head of design

aug 2016 — may 2021

A ride-sharing app began as a small startup and grew into a large company. I joined the company as an art director and, after several years of hard work, was promoted to the head of the department.

I am proud to say that the team I built and nurtured in-house was one of the best in the industry. Their passion and creativity played a significant role in the success of Fasten and Везет.

Scaled a team from 2 designers to 12, including multidisciplinary motion design, content and SMM design, digital and product design, package design, copywriters, and producers. Co-led all user research processes.
Established design processes and rituals between departments, and implemented a design system.
Built a strong motivation system with a skill/result matrix.
Led the in-house design team through a rebranding and an award-winning advertising campaign.
Led the team to increase the understanding metric of the product, using more foundational and common approaches for growth.
Overall, supported the company's growth and achieved multiple milestones, including 1M daily rides, expansion to 152 cities, and the sale of the company to Yandex Go.

https://www.behance.net/gallery/115560543/poslednij-samyj https://www.behance.net/gallery/114253839/vezet-k-novomu-godu https://www.behance.net/gallery/89820143/16-sekund-prazdnika

My focus is to help business to create beautiful and functional product with maximum effectiveness. My 9+years of leadership experience enables me to build clear and fast cross-functional processes as well as communicate with other department for the sake of common product.

My expertise covers fields such as finance, ridesharing, e-commerce, government services, and the stock market industry. As an award-winning designer with a unique toolbox of skills, I can always help design teams create products that combine usability and desirability at the same time.

Works

Awards